What is Standard Content?

Our Standard Content service delivers short articles (typically 150-250 words) that will appeal to your community. We post them to your blog, Twitter and Facebook pages.

Many have a local focus, such as restaurant/attraction reviews and special event news. Other, more general articles are designed to help your residents save time (movie reviews), money (online coupon tips) or just have fun. The service supplements the messages we receive from you about your community, ensuring that you’re always communicating with your residents.

How do you write your content?

Our team of professional editors generates topics, manages our writing staff and edits all content, resulting in high quality work with a consistent voice.

What is the difference between Standard Content and Optimal Content?

We occasionally re-use or modify Standard Content articles. Optimal Content was developed for clients who require 100% unique content for SEO or other reasons. Please contact your Sales Representative for more details.

Do I need Optimal Content to generate SEO benefits?

No. In August 2011, all Respage customers were using Standard Content—and 33% of overall traffic was generated from search engine results.

Will my SEO results be better with Optimal Content?

Maybe. Optimal Content is brand new, so we can’t quantify SEO results. But search engines do prefer unique text, so if you want to maximize SEO, we recommend optimal content.

So, what’s better for me, Standard or Optimal Content?

Most of our customers use Standard Content. Proven to boost SEO, it’s a cost-effective way to provide your residents with high quality social media.

If SEO is vital to your business or you need unique content for any reason, Optimal Content is a better choice for you. It’s just $20 more per month.