Mark-Taylor Residential Launches Scavenger Hunt on 11.11.11
Who will win Free Rent for a Year?
Wednesday, November 9, 2011 (Scottsdale, AZ) — For the second year in a row, someone will win free rent for one year at a Mark-Taylor luxury apartment community, thanks to the company’s multi-state scavenger hunt, The Great Hunt.
This year, Mark-Taylor has partnered with a web-based gaming platform called SCVGNR to host the Great Hunt. SCVNGR uses app technology to allow participants to complete a series of challenges at various locations using their cell phones. Mark-Taylor’s version will have hunters visiting each of their 48 communities in 4 states to compete for the big prize…free rent for one year.
“The idea is to celebrate and showcase the great amenities Mark-Taylor communities offer,” said Kim Atkinson, Director of Marketing for Mark-Taylor. “From Seattle to Scottsdale, our teams are standing by waiting for their communities to be flooded with eager Great Hunters.”
The Great Hunt kicks off on 11.11.11, and both residents and non-residents are eligible. Participants will complete challenges such as counting the number of pool chairs at certain apartment community, or they may be asked to photograph themselves showing a mountain view from a balcony. Those interested in participating can register now through 11.11.11 at 5:00pm MST at www.mark-taylor.com.
Mark-Taylor launched the first annual Great Hunt on 10.10.10, which sent participants scrambling for hidden items stashed throughout the common areas of the apartment communities. This year’s event takes a high-tech turn.
“We love seeing friends of Mark-Taylor embrace the Great Hunt…it’s a big prize and people go nuts. Who wouldn’t want a year to live without paying for a place to live?” Atkinson continued, “our Facebook fan base on MarkTaylorTV generates big spikes during this campaign. We’ve picked up more than 400 “likes” since our Oct 1 promotional launch. “
See the promo launch video on YouTube: Great Hunt Kickoff Video
HOW IT WORKS
There are eleven total regions or “treks” based on geographical locations of the communities. Hunters generate points for each challenge completed, and the highest point-getters from each Mark-Taylor region will win $350. The eleven finalists will advance to the Great Hunt Finale, a video challenge, which asks participants to showcase their love for Mark-Taylor, and demonstrate how free rent for a year will enhance their lives. A panel of judges from Mark-Taylor Residential will select the winning submission based on this criteria. Visit www.mark-taylor.com for details.
· Tuesday, November 8: Registration is open at www.mark-taylor.com
· Friday, November 11: The Great Hunt is ON at 9:00am MST
· Friday, November 11, Registration closes at 5:00pm MST.
· Sunday, November 20: The Great Hunt commences, points will be tallied
· Tuesday, November 22: Eleven regional winners announced, Finale Video Challenge begins
· Wednesday, December 7: Great Hunt Video Challenge concludes
· Friday, December 9: Great Hunt Video Challenge Winner and recipient of Free Rent for a Year announced
This year, Mark-Taylor Residential is celebrating its 25th year of business. The company has experienced exponential growth, nearly tripling its 3rd party management roster in the past four years. Most recently, Mark-Taylor received the prestigious "Best Place to Work" award, presented by the Phoenix Business Journal, and is once again in the running for the 2011 honor. With 450 employees and 48 communities, Mark-Taylor manages 14,300 units in Phoenix, Las Vegas, Seattle and Portland, and has developed 14,000 units in the last 25 years.
For more information about Mark-Taylor, visit www.mark-taylor.com.